As the well-known coach Steve Hardison (the ultimate coach) says so clearly:

“What creates desired outcomes in the world, is action” It is the most important ingredient in creating in the world. The most? Yes and no. Our actions are a direct result of how we see ourselves and how we see the world.

If I see myself as a struggling professional, I will take the actions of a struggling professional. If I believe I am bad at talking to people, I will experience talking to people as difficult; If I  see myself as bad at sales, I will have issues selling. Most people would, if they want to change that, go to someone to work on speaking, selling, or communication. Yet not on how they see themselves or their clients.

I was talking to a client of mine; she talked about how she is just insecure in speaking English, she can't do it well, she has difficulty expressing herself, and so forth. That is just how I am.” She said in the way she spoke. As I was pointing out that I could understand her exceptionally well and reflected back to her everything she had told me, I could see how something shifted. She suddenly saw that she wasn't a bad English speaker anymore. Since then, she has read over 4 English books and listened to 10h of training videos in under eight weeks' time.

Something she wouldn't have done if she would still see herself as the bad English speaker she never was.

A conversation I had with someone around their home country: “People here are just so closed and unhappy!” She said. “They are not opening up, are negative and judgy, and that's why I would like to be somewhere else,” I asked her if I could be very direct with her. She said yes. I responded that so far, she was seemingly the most negative person I had encountered (note that I have exceptional rapport with her)  in her hometown. She saw something about how she saw people. She saw that she didn't experience the people but her thinking about them. She changed 180 degrees in how she experienced her hometown and now is regularly looking forward to going home.

Coming of the zoom with Sachin Sharma. I was talking to him about joining his intensive in London two months from now.

He asked me if there was any area I wanted to create a breakthrough. I responded I want to be more effective in helping my clients create what they want. He asked me if there was any "I statement" I had.  I thought for a moment and shared I doubt

If I talked too much in some of my sessions, and the I statement was I am talking too much.  He helped me see how I saw myself, my clients, and coaching. Instead of doubting my client's ability to tell me if what I am sharing is helpful, I was trying to know for my clients if that was the case because I saw myself as having to know that. Seeing myself and my clients differently allows me to share what I think is useful and ask my clients if that is the case.

How are you seeing your business?

How are you seeing yourself?

What if that wasn't true?

Challenging the ways you see yourself is one of the things happening in the BEING BUSINESS Retreat.