March 1, 2025

There is a significant distinction between saying that you want something and actually wanting it.

Actually wanting something is paired with the willingness to act on that desire and demonstrate, through action, that you truly want what you want.

Most people linger in the land of “supposed wanting.”

To make this clear, here are a few scenarios that highlight the difference:

Currently, we are looking for someone to take on an appointment-setting role, with the potential to move into a sales position later on.

There are people I interview who tell me they are looking for that job and would love to work with us.

However, the same person shows up 4 minutes late, and I can immediately tell they’ve done zero research on the business we run.

My response within the first 30 seconds:

“Thank you, but this won’t work.”

Recently, I had a session with a client who was looking for funding for his business.

He had contacted 30 banks and got 30 “no’s.” After that, he started calling people he knew to get a private loan.

In one day, he called 67 people, getting 66 “no’s” until he finally got 1 “yes,” which changed the entire possibility for his business.

What I see is that most people love to engage in the fantasy of wanting, rather than the reality of it.

The reality can look like:

• Taking 60 minutes to prepare before a call for a job,

• Calling 66 people,

• Showing up at the gym at 6 a.m. because that’s the only time available, given your job and kids.

When we find ourselves saying we want something, I like to ask myself, “Am I willing to pay the price for it?”

The price I pay for making a difference and standing for transformation is that I don’t spend time on other things.

The price I pay for running my business and maintaining the standards I have is that I barely watch TV or don’t engage much in social events.

Now, these prices vary for everyone and depend on what it is you truly want.

But you pay a price.

The price for love is to give up selfishness.

The price for a six-pack is comfort.

The price for truth is your identity.

Really wanting something = the willingness to pay the price.